Microsoft Anti-Piracy
Collateral Package
Business managers confused about the risks of software piracy were just as confused by Microsoft's disconnected array of literature on the subject. We brought it all together in one package, titled "Taking the mystery out of Software Piracy", using a Sherlock Holmes theme throughout. The package includes a piracy issues guidebook, a Piracy Hotline Rolodex card, a disk to examine one's PCs for unlicensed software, plus several related brochures. The program was so successful, the first press run sold out months ahead of schedule and subsequent anti-piracy efforts followed.