Business Graphics
Kaye-Smith replaces in-house corporate printing and mailing shops with outsourced digital printing and mailing controlled straight from the client’s desktop. We produced this sales web site and brochure using archival photos of acrobats to express the company’s flexibility claim and enliven the technical copy. Results were outstanding. Kaye-Smith salespeople love the materials, finding it easier to cross-sell company services now that prospective clients are paying more attention to the full array of offerings.