Microsoft Press Launch for Windows XP and Windows XP Media Center
When Microsoft needed press materials to introduce Windows XP and Windows XP Media Center, it turned to our team to produce in-depth media reviewer’s guides that would help shape media and consumer perceptions. Working with technical documents, we developed communications strategies, messaging and scenarios to give editors an easy way to walk through functionality and benefits. The comprehensive, step-by-step guides for technical, business and consumer media helped introduce an entirely new experience for Microsoft customers.