This successful apparel and gifts catalog retailer made the move to e-commerce in 1996. Dave conceived and wrote the whole Web site in partnership with the company's art director, Mila Hailperin. For the first year the site was an online brochure for company info, sightseeing near the retail outlet in Sandpoint, Idaho and so on. Then the e-commerce tsunami hit. Dave returned to rewrite and redirect the site toward a full-scale transactional online retail catalog. Since then, the company has opened several large urban retail stores and its stock has risen dramatically, weathering the dot-com crash in fine style.