Hawaii Visitors Bureau
Advertising Campaign
This newspaper campaign ran only on those minor winter/spring holidays we all forget: Groundhog Day, April Fools Day, St. Paddy's and so on. Ads invited readers to compare their wintry surroundings to the sunny activities Hawaii offered that very day, as shown in glorious eye-filling newspaper pages. Response was tremendous. Each ad run swamped the 800 number and prematurely exhausted stocks of the free Hawaii Travel Planner booklet offered.