First Hawaiian Bank
Television Spot
First Hawaiian is the nicer, more flexible of the two large banks in the Islands. So we produced a dozen of these loose, unscripted, man-on-the-street interviews with local folks. If this spot seems familiar it's because the interviewer, John Crawford, later went national with this style, doing similar interview campaigns for K-Mart and other large advertisers—but you saw it here first! The tagline, "Yes You Can", speaks both to the added features offered by First Hawaiian and to the sense of empowerment that customers can get from a good bank. If this line seems familiar it's because Microsoft recently adopted it as well—but you saw it here first.